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Millennial Beauty: it’s not a generation, it’s an imperative

Millennial Beauty: it’s not a generation, it’s an imperative

By Deanna Utroske

Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading brands and modern consumers interact in real time.

Spotlight

Our editors discussed three cosmetics industry startups they thought showed promise for the future The top 3 startups at In-Cosmetics Global 2024 our global editors would invest in Weleda's new Pomegranate & Maca Peptides Firming Face Care features a natural peptide from maca root Behind Weleda’s most “scientifically advanced innovation in 100 years” Lush shared more details on its Brazil nut harvest and explained how it is “carried out sustainably while respecting the ecosystem” Cosmetics brands focus on countering biodiversity loss Founder of Trend Sourcing agency Pascale Brousse and formulations expert and co-founder of Horée Cosmetiques Laurence Caisey shared insights on what caught their eye at this year’s show and why they thought this was important… A trend-hunter’s take on future beauty trends Inside Mintel's innovation zone at In-Cosmetics Global 2024 A tour inside Mintel's innovation zone at In-Cosmetics Global 2024... The ever-growing mountain of environmental regulation changes have presented a big challenge for the cosmetics industry (Image: Getty) Navigating environmental regulations for cosmetics

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